Our Brand Resources
The Spa at Underscar
Our Brand Resources
Welcome to the brand resources for The Spa at Underscar. We are delighted to share these assets with our valued friends, partners, and collaborators to help promote the exceptional experiences we offer. The Spa at Underscar embodies tranquility, luxury, and the natural beauty of the Lakes, and we want to ensure our brand is represented consistently and authentically.
These resources are provided to support joint marketing efforts, social media collaborations, event promotions, and other partnerships. By using these materials, you agree to our Brand Usage Guidelines outlined below. Our goal is to foster meaningful relationships while safeguarding the integrity of our brand, intellectual property, and reputation.
If you have any questions or need additional assets, please contact our marketing team at [email protected].
Brand Overview
Color Palette
Our colors evoke the natural hues of the Lake District—deep plums for evening serenity, earthy taupes for grounded luxury, and soft creams for gentle warmth.
| Color Name | Hex Code | Usage |
|---|---|---|
| Evening Plum (Primary) | #4B1842 | Headlines, CTAs, accents |
| Earthy Taupe (Secondary) | #B89F80 | Nature accents, sustainability |
| Soft Cream (Neutral) | #F5F0E6 | Text, backgrounds |
- Dominant Colors: Use Evening Plum and Earthy Taupe for dominant elements (up to 60% of design).
- Neutral Colors: Soft Cream for balance (30-40%).
- Accessibility: Ensure contrast ratios meet WCAG 2.1 AA standards (e.g., text on backgrounds).
Typography
We use elegant, serif fonts to convey sophistication and readability, inspired by classic Roman inscriptions.
- Heading Font: Marcellus (Regular 400 for H1-H6) – Available via Google Fonts. This flared serif font offers excellent legibility and is ideal for headings and subheadings.
- Body Font: Open Sans (Regular 400, Italic 400i for quotes) – Sans-serif for digital and print, to complement the serif headings.
- Font Sizes:
- H1: 48px / 72pt
- H2: 36px / 54pt
- Body: 16px / 12pt
- Caption: 14px / 10pt
- Guidelines: Limit font variations to maintain consistency. Kerning should be standard; avoid all caps for body text except emphasis. Use Marcellus SC for small caps if needed for acronyms or emphasis.
Photography
Style Guidelines
Please see our style guidelines for The Spa at Underscar to help you!